Aberdeen Mediation needed a professional, sensitive, and highly accessible digital platform to connect with clients seeking mediation services across the North East of Scotland. The core challenge was to create a website that immediately conveyed trust, confidentiality, and expertise for services that often deal with difficult personal and professional conflicts (Workplace, Family, and Community Mediation). The design had to be reassuring, easy to navigate, and clearly articulate the complex benefits of mediation over traditional dispute resolution.
Our design approach focused on establishing a clear, authoritative, yet approachable online presence that positioned Aberdeen Mediation as the expert resource for conflict resolution.
The website content was structured to clearly explain the benefits of mediation (Confidentiality, Control, Cost-effectiveness) using accessible language, making complex concepts easy to understand for all users.
High-visibility CTAs, such as “Click here to get in touch,” are strategically placed throughout the site, ensuring users can easily move from learning about the service to making an enquiry.
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