The launch of the new Our Aberdeen app is fantastic news for businesses across Aberdeen city centre. Designed to help residents and visitors discover shops, restaurants, events and local experiences, the initiative aims to increase footfall and encourage people to support independent businesses.
While digital platforms like this can introduce new customers to your business, they are only the first step.
When someone discovers your business through an app, social media or Google, the next thing they usually do is visit your website.
If that website is slow, outdated or difficult to use on a mobile phone, many potential customers simply move on to a competitor.
A modern website should:
Many people search for services using terms such as:
Appearing in these local search results is often what separates growing businesses from those that struggle to be found.
A professionally built website, combined with good Local SEO, gives your business the best chance of appearing when customers are actively looking for your services.
At STORM Website Design, we’ve been helping businesses throughout Aberdeen and Aberdeenshire establish a strong online presence for almost two decades.
Whether you’re launching a new business, refreshing an outdated website or looking to improve your Google rankings, investing in your online presence has never been more important.
As digital initiatives continue to encourage people back into Aberdeen’s city centre, businesses with professional, search-optimised websites will be best placed to benefit from the increased attention.
If your website no longer reflects the quality of your business, we’d be happy to help.
Contact STORM Website Design for a friendly, no-obligation discussion about creating a modern website that helps your business attract more customers online.