The Challenge: Building a Digital Foundation for Forward-Thinking Accountants
Explore how STORM created a solid, professional online foundation for
Granite Accountants. As expert accountants in Aberdeen, they needed an innovative website to reflect their modern, cloud-based approach to tax, payroll, and SME business growth. Our specialist accountants Aberdeen website design focused on clear service presentation and mobile responsiveness, helping them connect reliably with small business owners seeking qualified, friendly, and reliable accountancy solutions.
As specialists in providing reliable, cloud-based accounting and tax solutions for the Small to Medium-sized Enterprise (SME) market—from sole traders and contractors to high-growth limited companies, their website needed to achieve two primary goals:
Trust & Professionalism: The design had to convey the strength, reliability, and solid financial expertise suggested by their name, “Granite.”
Innovation & Accessibility: The site needed to clearly communicate their modern approach, focusing on quick, convenient, and innovative cloud-based software solutions.
The ultimate requirement was a robust, user-friendly platform that would enhance client decision-making and serve as an essential extension of their clients’ businesses.
Our Solution: Expert Accountants Aberdeen Website Design
STORM developed a bespoke
Accountants Aberdeen website design that struck a perfect balance between corporate professionalism and modern accessibility.
Using a clean, structured layout with a professional colour palette, we established a visually solid foundation that immediately instils confidence.
Our focus throughout the build was on user experience, ensuring that prospective clients could quickly identify the services relevant to their specific business size and needs.
Key elements of the STORM solution included:
Integrated Service Segmentation: We designed clear, dedicated sections to showcase their full range of services, including Annual Accounts Preparation, Corporation Tax, VAT Returns, and Employee Remuneration Planning. Crucially, these services were segmented by client type (Limited Company Contractors, Small Limited Companies, High Growth Ltd’s), making navigation intuitive and direct.
Emphasis on Cloud Accounting: The site prominently features their adoption of cloud-based software. This positioning establishes Granite Accountants as a modern, forward-thinking partner committed to leveraging technology for real-time financial overview and business liquidity.
Transparent Pricing & Trust: Dedicated pricing pages were implemented with clear starting rates, alongside a strong Testimonials section and a professional Meet the Team area to build essential client trust and rapport.
Strong Lead Generation: Strategic placement of prominent Call-to-Action (CTA) buttons and contact forms across key service pages encourages immediate engagement and quotation requests.
Project Results
The new website provides Granite Accountants with a digital platform that is as reliable as their service. The successful integration of their core services, professional team profiles, and innovative cloud-based approach ensures that the site is an effective lead-generation tool, helping them connect with Aberdeen businesses ready to improve their financial operations. The clean, responsive design works seamlessly across all devices, upholding their commitment to reliability and accessibility for the busy small business owner.
