Storm Scotland executed a specialized digital project for KayV Makeup Artist, an award-winning professional based in Aberdeen and Aberdeenshire, specializing in Bridal Makeup and Hairstyling. The primary goal was to create a luxurious and trustworthy online environment that converts high-value wedding and special occasion clients.
Strategic Goals & Client Conversion
The website was designed to firmly establish KayV as a leading expert in the highly competitive bridal beauty industry in North Scotland, leveraging her established reputation and accolades (est. 2012).
Authority & Trust: Prominently featuring the artist’s “award-winning” status and long-standing experience to immediately build confidence with future brides.
Visual Showcase: Providing dedicated, high-quality galleries for Bridal Makeup and Hairstyling to showcase expertise and signature styles.
Booking Funnel: Streamlining the client inquiry process with clear contact information and a focused call-to-action for securing wedding dates.
Content optimized to rank for essential service searches like “Bridal Makeup Artist Aberdeen,” “Wedding Hair and Makeup Aberdeenshire,” and “Occasion Makeup Scotland.”
Dedicated sections for both Makeup and Hairstyling clearly articulate the comprehensive service offerings, maximizing search capture for both needs.
Image galleries are fast-loading and organized, critical for appealing to the visually-driven wedding planning market.
Prominent display of working hours and direct contact details, ensuring high lead capture from prospective clients searching for available wedding suppliers.