Knowes Hotel Web Design

The Knowes Hotel & Restaurant: Luxury Hotel Web Design on the Moray Firth Coast

We partnered with The Knowes Hotel & Restaurant in Macduff, Aberdeenshire, to deliver a sophisticated, fully responsive 4-star digital platform. This project showcases our expertise in hotel web design in Aberdeenshire, aimed at maximizing direct revenue.

The objective was clear: to create a modern, high-converting website that accurately reflects this family-run establishment’s premium accommodation, fine dining, and dedicated function facilities on the beautiful Moray Firth Coast. Our core goal was a demonstrable increase in direct bookings for rooms and tables, leveraging the unique coastal setting and the focus on local Scottish produce.

Web Design & Strategy (Aberdeenshire Digital Marketing)

Our web design strategy was visually led, utilizing a warm colour palette and high-quality photography to emphasize the hotel’s comforts, elegant dining spaces, and stunning coastal views. The intuitive layout was strategically designed to guide visitors naturally through key offerings, optimizing the user journey for conversion.

Key Features Delivered by Our Aberdeenshire Web Developers:

• Integrated Hotel Booking System: Seamless e-commerce integration of third-party systems for real-time Room Availability and Restaurant Table Bookings directly from the homepage. This was a crucial step in optimizing conversion rates for direct sales and reducing reliance on costly third-party booking agents.
• Fully Responsive Web Design (Moray Coast Mobile Focus): We guaranteed an optimal and accessible user experience across all devices (desktop, tablet, and mobile), which is essential for travel and tourism web design research on the Moray Firth Coast.
• Comprehensive Content Management System (CMS): A powerful backend allowing the client to independently manage critical, time-sensitive content, demonstrating robust CMS development capabilities:
• Seasonal Menus and Afternoon Tea offerings.
• Rates and Room descriptions.
• Event calendars and Function details (Weddings, Meetings, Golf Packages).

• Visual Storytelling: Implementation of high-resolution photo galleries to showcase the 4-star experience, reinforcing the luxury brand.
• E-commerce Integration: Setup and web design for the Gift Voucher sales feature, establishing an additional, highly profitable revenue stream.
• Service Segmentation: Clear, distinct, and SEO-friendly landing pages for core services (Accommodation, Dining, Functions & Meetings, Weddings) to improve user navigation and search engine indexation for specific service searches.