SEO and Website Design for Octopus Test Systems

Portfolio Project: Industrial Test, Inspection, and Bespoke Engineering for Octopus Test Systems

Storm Scotland executed a specialized B2B digital project for Octopus Test Systems, a UK-based company specializing in high-integrity test and inspection products, particularly for pressure cylinders and diving life support systems. The focus was on clearly presenting a technical product catalogue alongside extensive bespoke engineering capabilities to a global industrial clientele.

Strategic Goals & Client Acquisition

The website was structured to cater to two distinct client needs: customers requiring standard, high-quality cylinder maintenance equipment, and clients needing full-scale, bespoke engineering and design projects in regulated, high-pressure environments.

  1. Technical Authority: Immediately establishing credibility by highlighting over 27 years of experience and the acquisition of the long-established Birchley Products brand (45+ years).

  2. Clear Product Channel: Providing easy access to a full Product Catalogue (including a downloadable PDF) for standard inspection, test, and refurbishment equipment.

  3. Engineering Service Showcase: Dedicated pages to promote complex, high-value Engineering & Design Services.

 

Dual Service Segmentation

Two primary service categories: 1) Pressure Cylinder Inspection, Test and Refurbishment Products (e.g., Hydrostatic Test Systems, Shot Blasting, Oxygen Cleaning) and 2) Engineering & Design Services (e.g., 3D Modelling, Concept Design, Bespoke Test Systems).

Focused content detailing expertise in Diving Life Support System / Product Design, covering SCUBA, Rebreathers, Hyperbaric chambers, and compliance with standards like BS EN14143 and CE Marking to PED & PPE directives.

Outlining a flexible service that meets ad-hoc or large project requirements, including 2D Mechanical Draughting, Schematics, and Design for Manufacture, attracting companies needing outsourced technical drawing support.

Prominently displaying telephone and email contact information with a commitment to respond to all enquiries within 24 business hours, essential for time-sensitive industrial clients