Top Tips for a Small Business Website

10 Essential Web Design Tips for Small Businesses in Aberdeen & Aberdeenshire

Every small business needs a powerful online presence

Websites are a must for businesses these days, from one-man bands to large corporations. As trusted web design experts for local “one-man bands” to growing firms, we specialise in building successful websites for clients across Aberdeen and Aberdeenshire, Scotland.

Here are the key features we recommend for a successful small business website design project:

Key Features for a Successful Small Business Website

1. Easy-to-Remember Domain Name: Choose a short, relevant domain name that is easy for your customers to recall and type.
2. Clear Logo & Branding: A professional logo is the foundation of your business website design, establishing trust and visual identity.
3. Simple & Intuitive Navigation: Ensure your menu structure is clear so visitors can instantly find your key services and contact information.
4. High-Quality Visuals (Slider/Images): Use high-resolution images or a prominent slider to quickly showcase your products, services, and the personality of your business.
5. Prominent Contact Information: Include your phone number, email, and a location map on every page (especially the footer) to encourage instant customer contact.
6. Detailed Service Pages: Go beyond a simple list; create dedicated, SEO-friendly pages detailing your key services to attract targeted search traffic.
7. Good Quality, Original Content: Focus on providing valuable, original text that answers customer questions and establishes your expertise. This is vital for search engine rankings.
8. Strategic Internal Links: Use internal links to guide visitors to relevant deeper content, improving user experience and helping search engines discover all your pages.
9. Social Media Integration: Link to your active social media channels to build a community and offer multiple engagement points.
10. Simple Content Management System (CMS): Choose a user-friendly CMS that allows you to easily update your website content yourself, keeping your site fresh and cost-effective.