torm Scotland developed a premium dental practice website for Academy Dental Care, a long-established and trusted family dentistry provider in Aberdeen. The project’s central goal was to deliver a modern, professional, and patient-centric digital platform that effectively communicates trust, showcases advanced treatments, and significantly increases new patient registrations via online channels.
Strategic Implementation for Patient Acquisition
The website was designed with a focus on the patient journey, ensuring clear communication for both NHS and private/cosmetic dentistry clients. Key elements include:
Trust and Expertise: Highlighting the 5-dentist team and investment in state-of-the-art dental technology (digital x-ray, scanners) to reassure anxious patients and attract those seeking quality care.
Conversion Optimization: Strategically placed Calls-to-Action (CTAs) to encourage phone calls, email inquiries, and online appointment requests.
Service Clarity: Detailed, easy-to-navigate sections for specialist treatments like Teeth Whitening, Invisalign, and Root Canal Treatment.
The site is built on a user-friendly Content Management System (CMS), enabling the practice to effortlessly update crucial patient resources, pricing, opening times, and news updates in-house.
A clean, professional, and reassuring aesthetic that builds immediate patient confidence.
Dedicated pages for “New Patients,” “Our Team,” and “Prices,” enhancing user experience.
Optimised for mobile users searching for “dentists in Aberdeen” or “emergency dental care near me.”
Optimized to rank for lucrative local terms such as “family dentist Aberdeen,” “cosmetic dentistry Aberdeen,” and “NHS dentist accepting new patients.”