Storm Scotland Limited successfully designed and developed a premium, high-conversion website for Northern Lights Apartments Aberdeen, a specialist provider of luxury short-stay serviced accommodation and unique properties in Aberdeen. With a distinctive portfolio including historic lighthouse cottages and modern city-centre apartments, the client required a digital platform that authentically reflects their high-end offering and provides an outstanding booking experience across all devices.
Strategic Implementation & Key Objectives Achieved
The website features a fully custom, bespoke design, engineered to visually showcase the duality of their properties: the unique coastal lighthouse cottages (nestled within the grounds of the 1833 Girdleness Lighthouse) and the contemporary, upscale city-centre apartments.
Key objectives focused on driving organic bookings:
Visual Excellence: Presenting the luxury serviced accommodation with powerful visuals and intuitive navigation to enhance user trust.
Mobile-First Booking: Ensuring fully responsive behaviour for seamless viewing and booking processes on desktop, tablet, and mobile.
CMS Integration: Implementing a robust Content Management System (CMS) for complete in-house control over property listings, availability, images, and dynamic content updates.
Targeted Hospitality SEO: Strategic on-page SEO optimisation implemented to effectively capture high-intent organic traffic for terms related to short-stay accommodation in Aberdeen and the surrounding North-East of Scotland.
Tailored aesthetic reflecting the exclusivity of the serviced accommodation and unique seaside setting.
Facilitates easy management of property inventory, crucial for up-to-date hospitality listings.
Guarantees a smooth user experience, improving ranking factors and conversion rates for mobile bookers.
Successfully targeting lucrative, specific keywords such as: