Storm Scotland executed a bespoke freelance portfolio web design project for Raven Red, the showcase of a leading Creative Director and Graphic Designer based in Aberdeenshire. The objective was to consolidate over 25 years of diverse, high-level branding and design experience into an elegant, navigable online portfolio that effectively attracts new B2B and corporate clients seeking specialized creative expertise.
Strategic Goals & Client Acquisition Focus
The website was strategically built to serve as a digital resume and lead-generation tool, emphasizing authority and breadth of experience across key Scottish commercial sectors:
Credibility & Depth: Clearly showcasing a vast portfolio spanning print, digital, packaging, and corporate identity projects for major clients (e.g., University of Aberdeen, Aberdeen Harbour).
Service Hierarchy: Structuring the site to easily segment complex service offerings, from initial creative concept and design management to technical artwork and implementation.
Trust-Building: Highlighting the personalised service and attention to detail that only an experienced freelance graphic designer can offer.
The platform utilises a clean, image-led design, ensuring fast loading times and optimal presentation of high-resolution work, crucial for demonstrating quality in the creative services market.
Highly visual, gallery-based system optimized for viewing complex branding and corporate literature projects.
Content structured to rank for niche B2B queries like “Graphic Designer Oil & Gas,” “Aberdeen Corporate Branding,” and “Hospitality Design.”
Direct, prominent calls-to-action to encourage initial consultation for creative direction and design projects.
Optimised for professionals researching and reviewing design consultants on all devices.