Recent surveys and data, including those carried out by Search Engine Watch, show that over half of web users do not differentiate between paid advertising (PPC) and organic search results. This means that Pay-Per-Click (PPC) advertising must be an integrated part of your modern online marketing strategy.
The trend clearly indicates that, particularly among younger people, the distinction between a sponsored ad and an organic listing is increasingly blurred.
Blurring the Lines: How Google Has Changed Ad Display
Google has continually evolved the way its ads are displayed, most notably by removing ads from the right-hand sidebar. Today, paid Google Ads appear on the Search Engine Results Page (SERP) in a format very similar to organic search results, often only distinguished by a small, subtle “Sponsored” or “Ad” label. This visual blurring significantly boosts the visibility and effectiveness of PPC.
Ignoring PPC means sacrificing immediate SERP visibility for high-value keywords, even if you rank well organically. A holistic approach that combines both SEO and PPC gives you the maximum chance of dominating the search results page.
Increase Your Online Exposure with Digital Marketing
If you wish to increase your website exposure and seek professional assistance with online marketing and SEO in Aberdeen, Scotland, or across the UK, please contact Storm Website Design for a comprehensive digital strategy consultation.