Recent surveys carried out by Search Engine Watch, show that over half of web users do not know which search results are paid adverts and which are completely organic. Therefore PPC (Pay Per Click) should also be part of your online marketing strategy. The trend seems to indicate that younger people, with perhaps less exposure to PPC often would not know the difference.
Google has been changing the way ads are displayed, removing them from the right hand side, and now they appear on the web page in a very similar way to organic search results.
If you wish to increase your website exposure, and get assistance with online marketing and SEO in Aberdeen, Scotland or the UK. Then please contact Storm Website Design for more information.
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